Dear: Redefining Wedding Invitations with Technology

An Innovative Online Wedding Invitation Service

Among all the preparations for a wedding, one of the most burdensome tasks for the bride and groom is to manage the attendance of guests and to make and mail invitations. Nowadays, web and smartphone technology is getting better and better, and Kokochie Inc. has come up with a solution to reduce the burden on couples and improve their relationship with their guests. Introducing "Dear," an online wedding invitation service that revolutionizes the way invitations are sent and received.

"Dear" is an online wedding invitation service developed by Kokochie Inc. Unlike traditional paper invitations, "Dear" allows couples to send invitations via email and social media, saving time, cost, and effort. The service offers a range of unique features that make it stand out from other online invitation platforms. Couples can customize their invitations with original photos or videos, and personalize the content with information such as their profiles and RSVP forms. "Dear" also provides a convenient way to express gratitude to guests with thank-you letters.

But the functionality of "Dear" doesn't stop at invitations. The platform offers additional features such as prepayment for wedding gifts and a reception management system. This comprehensive approach allows couples to streamline their wedding planning process and create a seamless experience for their guests.

The technology behind "Dear" is as impressive as its features. The website is built on AWS and Laravel, ensuring a secure and reliable platform for users. Additionally, "Dear" offers iOS and Android apps developed using Xamarin, providing a seamless experience across different devices.

Accessibility is a priority for "Dear," and the platform is compatible with the latest versions of Chrome, Firefox, Safari, iOS, and Android. This ensures that couples and their guests can access and interact with the service effortlessly.

The journey of "Dear" began in September 2014 in Japan, where online wedding invitations were a novel concept. The team at Kokochie Inc. conducted extensive research and market analysis to understand the needs and preferences of couples and their guests. By incorporating feedback and insights from future wedding planners, they were able to refine and enhance the service, making web-based invitations a familiar and preferred choice in Japan.

One of the challenges faced by the team was the traditional belief in Japan that wedding invitations should be sent in sealed envelopes. To overcome this, "Dear" focused on creating a luxurious and visually appealing experience for prestigious wedding parties. By displaying multiple photos and videos on a full screen and incorporating scrolling effects, "Dear" captures the hearts of viewers and provides a sense of elegance and grandeur.

With its user-friendly design and innovative features, "Dear" has redefined the way couples invite their guests to their special day. By leveraging technology, Kokochie Inc. has created a platform that not only simplifies the wedding planning process but also enhances the overall experience for couples and their guests.

As a testament to its excellence, "Dear" has been recognized with the Iron A' Design Award in the Website and Web Design category in 2022. This prestigious award is bestowed upon designs that demonstrate a combination of practicality, innovation, and professional standards. "Dear" has successfully integrated industry best practices and technical characteristics, contributing to a better world of wedding planning.

With "Dear," Kokochie Inc. has truly transformed the landscape of wedding invitations, offering couples a modern and convenient way to share their special day with loved ones. Say goodbye to the hassle of paper invitations and embrace the future of wedding planning with "Dear."


Project Details and Credits

Project Designers: KOKOCHIE Inc.
Image Credits: Image #1,2: Studio Firma/Stocksy - stock.adobe.com Image #3: Nastya Dubrovina,AlexMaster - Shutterstock.com Image #4: Kseniya Ivanova,Gerhardus Kotze,Halfpoint,Olga Zakharova- Shutterstock.com Image #5: MooNoi_Amphol - Shutterstock.com
Project Team Members: Director: Kyuichi Itoshima Director: Yasuharu Kobayashi Director: Sayaka Nakagawa Director: Saki Ueda Creative Director: Mariko Amano Designer: Takaaki Okada Designer: Satsuki Matsuoka Designer: Sachiyo Ueda Architect: Nozomu Sekine Architect: Shohei Kodaka Architect: Susumu Kariya Architect: Rieko Kanai Architect: Ritsuki Hatanaka
Project Name: Dear
Project Client: KOKOCHIE Inc.


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